Established in 2001 through the acquisition of Diners Club Korea, Hyundai Card has set new rules and pioneered new domains in the Korean credit card industry by seamlessly crossing the boundaries of product, technology, and branding.

Since the launch of ‘Hyundai Card M’ in 2003, Hyundai Card has transformed the credit card from a simple payment tool into a means of expressing individual taste and lifestyle.
Beginning with Korea’s first VVIP card, ‘the Black,’ launched in 2005, Hyundai Card has introduced a comprehensive lineup of premium cards—‘the Purple’ ‘the Red’ ‘the Green' and ‘the Pink’—solidifying its position as the unrivaled leader in Korea’s premium card market.
Recently, the company has further enhanced its global premium service offerings through a partnership with American Express.

Driven by its data science capabilities, Hyundai Card is also rewriting the history of PLCCs (Private Label Credit Card) in Korea.
After launching the country’s first PLCC, ‘Emart eCard,’ in 2015, Hyundai Card has expanded its brand partnerships with domestic and global champion brands, including Hyundai Motor Company, Korean Air, Costco, NAVER, Mirae Asset Securities and Olive Young, securing its position as the undisputed leader in the Korean PLCC market.

Now, Hyundai Card is once again taking a bold step forward, transforming itself from a financial company into a tech company. In 2024, Hyundai Card marked a major milestone by exporting its hyper-personalized AI platform ‘UNIVERSE’ to Japan’s leading financial services company, SMCC (Sumitomo Mitsui Card Company). At the same time, Hyundai Card’s data alliance with its PLCC partners continues to grow stronger, underpinned by advanced data science capabilities. The introduction of Apple Pay in Korea in 2023 also allowed Hyundai Card to reshape the country’s payment landscape.

Branding, the foundation of Hyundai Card’s identity, continues to evolve. Leveraging a refined sensibility cultivated through a diverse range of cultural marketing initiatives—such as ‘Hyundai Card Super Concert’ and the ‘Hyundai Card Culture Project’—Hyundai Card introduced a new live performance brand, ‘Loved by Hyundai Card,’ in 2025. Meanwhile, ‘Hyundai Card DaVinci MOTEL’ has grown into a local festival that defines the cultural landscape of Korea. The company projects its distinct values and essence through branded spaces like the ‘Hyundai Card LIBRARY,’ ‘Red 11,’ and 'MoMA Bookstore.' Furthermore, Hyundai Card’s iconic designs—including Youandi, Korea’s first corporate typeface, and its signature card plates—have gone beyond corporate branding efforts to leave a lasting mark on Korea’s visual culture.

As the ‘Architect of Change’ of the credit card industry, Hyundai Card relentlessly drives innovation, once again setting new rules and charting new territories.